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In 1998, tourists from all over the world spent 39.7 billion Fr. CFP on
the French Polynesian territory. This was an
increase of 6% in comparison with 1997 and 17% in
comparison with
1996.
This sum corresponds to items of expenditure for
which the tourists paid directly on the spot, such
as their board and lodging and personal expenses,
and does not include the cost of international
airline tickets or other items paid for in the
country of origin. In other words, this figure
corresponds approximately to the Polynesian firms'
total turnover.
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Playing host to tourists therefore generates three quarters of this
Territory's internal resources, whereas only the
remaining quarter of these resources is obtained
by exporting local products (including cultured
pearls). This source of foreign exchange boosting
the Polynesian economy accounted for roughly 9% of
the Gross National Product (GNP), i.e., of the
total wealth acquired during the year 1998.
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The proceeds of tourism are extremely high in French Polynesia in
comparison with other countries, especially in
view of the fact that there are fewer tourists
here than elsewhere. The following table
summarises these statistics for the year 1996.
| |
Non residents
tourists
(in thousands) |
Proceeds
of tourism
(billions of F. CFP) |
| French
Polynesia |
164 |
32,2 |
| New
Caledonia |
91 |
11,3 |
| Guadeloupe |
573 |
42,4 |
| Martinique |
477 |
22,6 |
| Reunion |
347 |
24,2 |
| France |
62
406 |
2
640,3 |
| Corsica |
1
600 |
70,9 |
| Australia |
340 |
28 |
| New
Zealand |
61 |
6,3 |
| Fidji |
49 |
4,6 |
| Western
Samoa |
43 |
4,7 |
In
terms of the resulting revenue, French
Polynesia ranks among the leading tourist
resorts in the South Pacific, after the Cook
Islands.
The
tourist density (i.e., the ratio between the
number of tourists and the local population)
is 0.7 tourists per inhabitant, although
Polynesia is a long way from all the tourists'
home countries. This is the highest tourist
density recorded in the whole of the South
Pacific, apart from the Cook Islands.
The
dynamism of the Polynesian tourist industry
can be clearly seen from the above table,
although the score achieved by this region is
far below the record Corsican figures, which
have been included in the table for the sake
of comparison.
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Among the various sectors of activity, the hotel industry is at the top
of the list with 15.2 billion Fr. CFP spent by
tourists in 1996, amounting to 46.6% of the
Territory's total revenue. This figure can be
explained by the fact that the Polynesian market
has focused mainly on developing luxury services
in the framework of a high-class classified hotel
and catering network.
Restaurants, bars et cafés rank second with a total
revenue of 3 billion Fr. CPF, followed by
businesses dealing in commodities other than food,
where the total turnover amounts to 3.5 billion
Fr. CFP. One promising recent development is the
increase in the income accruing from the cruising
sector which is now operating thanks to the
existence of several luxury cruising boats (such
as "Windsong", "Club Med 2",
"Paul Gauguin" and
"Renaissance").
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