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Tourism

Description of the tourist activity on the atolls  

Analysis of tourism and its pattern of distribution on the atolls

Tourism: the main economic activity in French Polynesia

Benjamin Mathieu


Tourist frequentation of the atolls

ˇ       Since the early '90s, the number of tourists from all over the world has increased considerably in the atolls. Since 1992, the airport has been handling the charter flights operated by the company Corsair, which has increased the number of flights running between Paris and Papeete (via Los Angeles) and reduced its prices: the average price of a return ticket between Paris and Papeete, based on the rates charged by all the international airline companies operating in this area, worked out at 253 000 Fr. CFP in 1992, and decreased to 193 000 Fr. CFP in 1996, which amounts to a 24% decrease within a period of only four years. The numbers of French tourists have increased spectacularly (+147%) during this period.

The decrease in the cost of transport has meant that tourists are able to stay for longer periods  on the atolls. The average number of overnight reservations increased by 53%, reaching almost 2 million in 1996.The average length of the hotel bookings increased from 8.5 to 9.1 days during the same period.

During 1996, 163 774 tourists visited French Polynesia, despite the 8.1% decrease which occurred as the result of social unrest and the resumption of nuclear tests in 1995. The great attraction which the Polynesian islands have always exerted was re-confirmed in 1997 and 1998, when the number of tourists increased to180 440 and 188 933, respectively. 

According to the "Institut de la Statistique", the number of tourists showed a further 11.6% increase in 1999 in comparison with 1998. The target figure of 200 000 tourists which had been expected to occur for several years was finally overstepped in1999, when 210 800 tourists were recorded.

  •   Where the tourists come from :

 

From 1995 to 1998, the majority of the visitors to French Polynesia originated from France. During the three-year period in question, the French market provided 52 723 tourists, thus ranking ahead of the American market, although the latter is larger and not so far away. The category consisting of "Other countries" comprises the South-American market, which has been developing steadily since the '90s, since the numbers of tourists from this part of the world increased more than two-fold within six years, numbering 9 165 in 1998. The year 1999 saw a sharp drop, however, especially among the Brazilians and Argentineans, whose numbers decreased by 15.4%.

 

The 1999 boom was partly due to the increasing popularity of the region with American tourists, whose numbers increased from 50 003 in 1998 to 68 895 in 1999, making a  37.8% increase. This upward trend resulted directly from the increasing number of cruises which were beginning to operate. The number of tourists from France increased during this time by 5.3%, reaching  58 705 in 1999. As in 1998, the number of visitors from Australia and New Zealand has continued to decrease, however, by  approximately 2  to 4% a year.

 

 Revenue from the tourist industry

ˇ         In 1998, tourists from all over the world spent 39.7 billion Fr. CFP on the French Polynesian territory. This was an increase of 6% in comparison with 1997 and 17% in comparison with  1996.
This sum corresponds to items of expenditure for which the tourists paid directly on the spot, such as their board and lodging and personal expenses, and does not include the cost of international airline tickets or other items paid for in the country of origin. In other words, this figure corresponds approximately to the Polynesian firms' total turnover.

ˇ         Playing host to tourists therefore generates three quarters of this Territory's internal resources, whereas only the remaining quarter of these resources is obtained by exporting local products (including cultured pearls). This source of foreign exchange boosting the Polynesian economy accounted for roughly 9% of the Gross National Product (GNP), i.e., of the total wealth acquired during the year 1998.

ˇ         The proceeds of tourism are extremely high in French Polynesia in comparison with other countries, especially in view of the fact that there are fewer tourists here than elsewhere. The following table summarises these statistics for the year 1996.

 

  Non residents
 tourists 
(in thousands)
Proceeds of tourism 
(billions of F. CFP)
French Polynesia  164 32,2
New Caledonia 91 11,3
Guadeloupe 573 42,4
Martinique 477 22,6
Reunion 347 24,2
France 62 406 2 640,3
Corsica 1 600 70,9
Australia 340 28
New Zealand 61 6,3
Fidji 49 4,6
Western Samoa  43 4,7

 

In terms of the resulting revenue, French Polynesia ranks among the leading tourist resorts in the South Pacific, after the Cook Islands.

The tourist density (i.e., the ratio between the number of tourists and the local population) is 0.7 tourists per inhabitant, although Polynesia is a long way from all the tourists' home countries. This is the highest tourist density recorded in the whole of the South Pacific, apart from the Cook Islands.

The dynamism of the Polynesian tourist industry can be clearly seen from the above table, although the score achieved by this region is far below the record Corsican figures, which have been included in the table for the sake of comparison.

 

ˇ         Among the various sectors of activity, the hotel industry is at the top of the list with 15.2 billion Fr. CFP spent by tourists in 1996, amounting to 46.6% of the Territory's total revenue. This figure can be explained by the fact that the Polynesian market has focused mainly on developing luxury services in the framework of a high-class classified hotel and catering network.

Restaurants, bars et cafés rank second with a total revenue of 3 billion Fr. CPF, followed by businesses dealing in commodities other than food, where the total turnover amounts to 3.5 billion Fr. CFP. One promising recent development is the increase in the income accruing from the cruising sector which is now operating thanks to the existence of several luxury cruising boats (such as "Windsong", "Club Med 2", "Paul Gauguin" and "Renaissance").

References sources :

French Tourist Office "Statistiques touristiques annuelles" - annual reports 1997 and 1998.

ITSTAT (1998), "Tableaux de l'Economie Polynésienne" chapter 16 on Tourism. 

 

update : 07/10/08

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